A new badge on the shirt, the same belief in our academy players.
Greenwich Borough AFC today unveils its newly named Youth Academy, completing the transition from the former partnership and beginning a fresh era that offers our young footballers a direct pathway to senior football inside one club family.
Speaking at the GB10 Sports hub this morning, Co‑Owner and Director of Football, Garry Fiore, called the launch “the natural next step for an academy that’s already proved itself at regional and national level,” adding that “the badge may be different, but every coach, every standard and every ounce of ambition is the same. Only now we can promise an authentic route to the first team.”
“Same people, bigger future. That’s the simplest way to describe today.” – Brett Smith, Co-Owner and Director of Operations
Why make the change?
Continuity with improvement
All current coaching staff, age‑group structures and training philosophies stay in place, preserving the culture that produced recent titles, cup success, and scholarship offers.
Purpose‑built facilities
Every Greenwich Borough Academy squad will train and play on pristine natural‑grass pitches at GB10, with two flood‑lit 3G/4G surfaces planned for the near-future. Scholars have access to dedicated classrooms and a strength‑training gym, and the site now features a new community bar and social hub, with additional football‑focused amenities rolling out over the coming months.
One‑club identity
Representing the senior Greenwich Borough badge unifies vets, men, women, disability and youth sections for the first time, strengthening the sense of community that our parents consistently cite as the Academy’s greatest asset.
What this means for players
Clear progression ladder
U7s to U23s and senior football, under one coaching methodology.
Higher‑level competition
Targeted entry into national league youth cups plus additional showcase fixtures.
Holistic development
Strength and conditioning, nutrition workshops and mental‑skills sessions delivered on‑site.
Honouring our past
Before looking forward, the we are coming together to celebrate the journey that built our reputation.
A 90‑second tribute video of past highlights launches on our social channels today.
A digital timeline graphic showcases key milestones from the past few years to today’s rebrand.
A “Voices of the Academy” interview series with parents, players, and long‑serving coaches will roll out over the coming days and weeks.
Get involved
Parents and players
Make sure to attend the presentation days over the coming weekends.
Saturday May 17th for Boys and girls teams from U7s to U12s.
Saturday May 24th for boys and girls teams from U13s to U18s.
Local businesses
Get in touch to discuss opportunities to join our growing sponsor family.
Community fans
Follow the journey on social media for behind‑the‑scenes content.
Instagram: @afcgreenwichborough
TikTok: @gbafcyouth
X: @afcgreenwichb
YouTube: @afcgreenwichborough
Facebook: @afcgreenwichborough and @afcgreenwichboroughwomen
For press enquiries or trial applications, please email info@greenwichboroughfc.co.uk.
About Greenwich Borough AFC
Founded in 2023, Greenwich Borough AFC currently competes with 1 men’s, 1 women’s, 1 vets, 1 disability and 50+ youth teams. The club is committed to providing inclusive, high‑performance football pathways for players across Greenwich and south‑east London.
